After 6 years as editor-in-chief of British Vogue and the European editorial director of Condé Nast, Ghanaian-British Edward Kobina Enninful has now been named global creative and cultural adviser of Vogue.
Enninful, the first black editor ever to helm a Vogue, will take up his new role in 2024 after stepping up from his post as editor-in-chief of British Vogue. According to a memo he sent to staff at the London-based publication, his new global advisory role will avail him “the freedom to take on broader creative projects”.
“I am excited to share that from next year I will be stepping into the newly appointed position of editorial advisor of British Vogue and global creative and cultural advisor of Vogue, where I will continue to contribute to the creative and cultural success of the Vogue brand globally while having the freedom to take on broader creative projects,” he wrote.
The promotion is said to have come after discussions with Anna Wintour, the editor of American Vogue, and Roger Lynch, the chief executive officer of Condé Nast, about how Enninful could “play a broader role in enhancing Vogue globally.”
The news came just 12 days before he will style a major fashion spectacle in Florence during Pitti, entitled Runway Icons, backed by the city’s leading boutique and e-tailer Luisa via Roma.
Insiders have hinted that the hunt for a replacement is already under way and the role would be posted publicly. However, the position will no longer bear the coveted title of “editor-in chief.” Instead they will be addressed as “head of editorial content” in a bid to bring British Vogue in line with Condé Nast’s consolidation strategy designed to reduce costs.
Enninful will continue to report to Wintour, who also holds the title of global chief content officer for Condé Nast. He is hotly tipped to succeed Wintour, who has been in charge of American Vogue since 1988. His new role puts him in pole position when she does leave.
