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Why made-to-order fashion is worth your time.
The meaning of luxury is changing fast in a world where consumers are becoming more conscious of their decisions, making sustainability an important consideration as the effects of global warming and related environmental crises become evident. Fashion is known to be one of the biggest contributors to global warming. According to a United Nations report published in 2018, the industry was responsible for 8 – 10% of global greenhouse gas emissions that year—more than aviation and shipping combined. The popularity of ultra-fast fashion brands plays an outsize role in the industry’s contribution to the crisis with waste being central to this. As ethical practices become more and more important to consumers, the idea of slow luxury holds a lot of appeal.
Slow luxury suggests a cognizance of materials, craft and traceability, making made-to-order an obvious alternative to fast-fashion. In this regard, African luxury brands who have adopted the slow fashion approach—as a result of having to innovate due to a lack of resources, and a desire to preserve craft traditions—are leading the way with luxury that is absolutely worth the wait. Here are a few reasons why made-to-order fashion is worth both your time and hard earned money. Shop the full collection of looks (and more) here.
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