Did European Company LVMH Cheat Rihanna & Remove Her As CEO Of Savage X Fenty After Shutting Down Fenty?

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Rihanna founder of the lingerie brand Savage X Fenty, has been removed as the CEO of the brand and replaced by Hillary Super as its new CEO. Super, previously the CEO of Anthropologie Group and with extensive experience in leading apparel companies such as Guess, American Eagle, and Gap, will join the company while Rihanna remains as its executive chairman, as reported by Vogue Business.

We have following the Fenty developments closely, and Rihanna’s replacement is part of a long speculation of LVMH shutting down the Fenty brand to avoid competition. Reading between the lines ever since the beginning when Rihanna first partnered with LVMH, it has been downhill for the Fenty brand in attempt to crush black owned competition. The move was such a wrong business move distracted by the fact the buy out made her a billionaire which dominated the headlines in May 2019.

Rihanna Selling Fenty To Louis Vuitton (LVMH) Is A Big Loss Of Another Major Black Owned International Fashion Brand

Many people were disgusted that we upheld our criticism of Rihanna selling Fenty to LVMH. Many argued it was a partnership and she still had shares and will be running the company. It wasn’t more than two years before LVMH shut down Fenty.

LVMH Shuts Down Rihanna’s Fenty Just Two Years After Buying It Out! Here Is What We Believe

Here again, the media never reported it for what it was. Making the false statement that luxury house and singer reportedly came to a mutual decision to end the brand, as confirmed in a released statement from LVMH, “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.”

The truth if Rihanna had been finnessed/cheated out of owning Fenty. She ended up having less shares, which gave LVMH dominance over her involvement in Fenty, leaving her with Savage x Fenty and Fenty Beauty. Se we have always been aware that she was cheated, hence why it was very obvious to us when PUMA tried (in a sly manner) to insinuate Rihanna’s involvement on the new Fenty x Puma collaboration.

PUMA Announces FENTY Collaboration; Here Is Why Rihanna May Not Be Excited About It!

The Puma x Fenty collaboration that aired early this year was not only an exhibit and flex of a business take over in Rihanna’s face, but also an internal rival to her announcement of Savage X Fenty sports clothing move she made at the end of 2022.

In recent years, the Savage x Fenty company has seen substantial funding, with a reported total of $310 million, including a $125 million raise last year. This has prompted discussions about a potential initial public stock offering valued at $3 billion, as Savage X Fenty collaborates with banks, according to various reports.

However, it seems Rihanna may also have been cheated out of Savage x Fenty, as she has now also been removed from the CEO position. She definitely owns shares, but don’t expect her to be celebrating or sharing the news, because this is far from her interest. And if you don’t believe us take a brief review of all her platforms and it will confirm no endorsement of Hillary Super, just as she never endorsed the PUMA x Fenty collaboration.

We have no idea what the legal implications for this take over may be, just no when you sell shares down the line 51/49, the 51 calls the shots. And possible patent clauses for Fenty may have allowed LVMH to stick it’s foot into the Savage x Fenty brand, but that is just speculation. One thing for sure is LVMH Louis Vuitton definitely have Rihanna under their thumb as far as fashion is concerned.

Rihanna’s star power and exceptional visibility give Savage X Fenty a distinctive advantage that few emerging apparel companies possess. The brand has ventured into the world of television, collaborating with Amazon Prime Video to create four shows that allow viewers to purchase the products featured in the episodes.

Furthermore, Savage X Fenty’s football-themed collection, introduced ahead of Rihanna’s performance at the Super Bowl LVII halftime show in February, captivated a record-breaking audience of 118.7 million viewers in the United States, surpassing the previous record set by Katy Perry’s 2015 performance.

It is a shame that she is nothing but a shareholder now probably limited by clauses that prevent her from launching or endorsing a new fashion brand under a new name, nor even exposing her experience.