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KHOI is an accessory brand founded by creative director Hayet Rida, sister to popular fashion influencer Afua Rida. Hayet Rida launched KHOI a year ago opening its first flagship store in USA, Chicago. Through exclusive collections, Hayet brings to life her love of sculpture and design.

Through this inspiration, Hayet has managed to include Afrocentric designs in her collection with a minimalist effect.

Their latest editorial campaign features Ghanaian-based fashion model Maya, and give their growing clients a feel of how to style themselves in their fabulous new set of accessories, but more importantly the feeling. Enjoy the visuals below.

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