Ghana Modest Fashion Week 2023 Is Bringing Modesty & Identity To The Forefront In Accra This July

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Scheduled for July 29, 2023, at the World Trade Centre in Accra, Ghana, the upcoming Ghana Modest Fashion Week will revolve around the theme “Modesty & Identity.” This year’s event aims to highlight the origins of modest fashion in Ghana, encouraging fashion designers to explore the theme and draw attention to the concept of modesty for the growth of mindset, human development, and economic opportunities in the fashion industry.

There is a growing recognition that women have the right to wear fashionable clothing while respecting religious boundaries. As a result, major labels have begun to embrace inclusivity and cater to those who prefer more conservative attire. From the launch of Vogue Arabia to the expansion of modest fashion lines by brands like Uniqlo and Dolce & Gabbana, the industry has started to tap into this previously untapped consumer market.

The Islamic style market has experienced significant growth globally, showcasing stunning fashion pieces, including intricate bespoke abayas and vibrant two-piece sets. Ghana Modest Fashion Week serves as an excellent platform for designers, brands, fashion influencers, elite professionals, and consumers to come together, network, and appreciate the beauty of modest fashion.

Shamfiz J Company Limited, a youth organization founded in 2016 with a vision of allowing people to embrace their beliefs while earning a living, proudly powers the annual Ghana Modest Fashion Week. The organization operates in Ghana and collaborates with businesses that share a common interest in promoting modest fashion. In addition to Ghana Modest Fashion Week, Shamfiz J has established other initiatives such as Shamfiz J Modeling House, Shamfiz J Foundation, and Shamfiz J Ushering services.