Tyla Laura Seethal, known as Tyla, is a South African singer and songwriter. Born and raised in Johannesburg, she signed with Epic Records in 2021 following the domestic success of her 2019 debut single, “Getting Late.”

Since her instant rise to fame for her single ‘Water,’ Tyla has been chastised for almost everything under the sun, from her identity to the reason why she is popular and more. However, what she wears is not the trending topic, and it stands as so due to the lack of her support for her own South African creatives.

Yesterday’s MET Gala marked the singer’s second major red carpet appearance. The first happened to be the Grammys in February. However, everyone was caught up in her success and victory; no one acknowledged the fact that she snubbed African fashion creatives. However, we did, as seen in the link below.

Although now the bar has been raised, people are actually taking note of the singer’s lack of efforts to support her own nation or continent’s creatives. 33-year-old award-winning South African artist Lady Du made a comment about her dress, and many Africans are strongly making it the topic of discussion.

She stated, “Imagine if she came wearing AFRICAN print or Maxhosa!!!! That would have been a showstopper, but this is also 🔥.”

Lady Du’s observation, while not a direct criticism of Tyla, prompts reflection on the potential impact of embracing African fashion on global platforms. Her suggestion that Tyla could have made a powerful statement by incorporating African prints or designs, such as those by Maxhosa, underscores the significance of cultural representation in the spotlight.

Although her comment wasn’t an attack on the singer, it did raise questions as to wonder what really is the reason why Africans should be supporting artists like Tyla when they are propped up to us by Western labels only for them to purposely be used to promote everything non-African to us.

In essence, the conversation surrounding Tyla’s fashion choices serves as a catalyst for broader discussions about cultural representation, the responsibilities of artists on the global stage, and the promotion of African creativity and identity.

 


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