If you’ve spent time on social media over the past year—particularly TikTok and Instagram—you’d probably have noticed the idea of the #softlife gaining traction. The trend has become so ubiquitous that it’s even been immortalized in song, with South African singer Nomfundo Moh releasing a track named after it. ‘Knock, knock. We also want access to this soft life,’ she laments in her native IsiZulu language. But what exactly is this Soft Life?
According to an article from ANDSCAPE, “soft life” originates in the Nigerian influencer community. Urban Dictionary describes the aspirational idea as “a life of ease without requiring hard work, sacrifice, and unpleasantness.”
Look at any of the several thousand videos under the hashtag on TikTok, and you’ll see pure indulgence—people sipping champagne, spending days at the spa, and generally putting themselves first. It’s a mindset of leisure, something that’s become increasingly appealing in a world that celebrates hustle culture and sees many of us working long hours to have it all.
Living soft is about prioritizing your joy first, and one of the best ways to do that is by making time for yourself and doing it in style. We’ve gathered the best designer pieces in which to live your best life should you find yourself chasing the summer somewhere in Africa, or another part of the world where the mercury is still very much high.
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